Education Based Marketing: the most effective, dignified TV marketing program for PI lawyers – EVER!
Don’t gamble on unproven TV campaigns to bring in new cases.
The Personal Injury Lawyers Marketing and Management Association (PILMMA) has the proven, cost-effective solution for your practice’s marketing needs.
We’ve taken all the hard work and expense out of TV advertising. Our campaign is affordable even for a solo law practice.
What is Education Based Marketing?
You have two choices when you select your marketing message:
1. You can choose selling-based marketing, in which you take on the role of a salesperson and deliver a sales message
OR
2. You can choose Education Based Marketing, in which you take on the role of an advisor and educate prospective clients about their problems and the solutions you can provide.
Why should potential personal injury clients call YOU instead of any other firm out there?
Selling-based marketing is built around a sales message or sales pitch. The pitch is often delivered using methods that reach out to prospective customers such as cold-calls and door-to-door sales visits.
By contrast, Education Based Marketing is built around an educational message which takes the place of the sales pitch.
Education Based Marketing is a comprehensive approach to increasing your client base by providing advice to consumers in order to help them solve their problems. In short, if you avoid the sales pitch and give your potential clients facts and advice – up-front and without charge – they’ll come to you because they view you as a respected authority or expert in your field.
With Education Based Marketing, prospective clients will see you as a consultant. They’re drawn to you for your knowledge, skill, judgment and experience. They’ll gratefully accept the free information and advice you offer – then ask you for help in solving their legal problems.
PILMMA TV Ads Offer The Solution
Our turnkey TV ad campaign is Education Based direct response marketing. It focuses not on the law firm but on the need of the prospect, providing them expert guidance and bringing you their business.
We know that our campaign works and pays for itself. Now we’re offering you the opportunity to use it to market your firm and bring you a return on your investment with the minimum of fuss.